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Select the ideal CRE CRM for your company with the aid of our
A successful commercial real estate firm depends on having a reliable database of targeted real estate leads.
Many CRE professionals utilize CRM, or customer relationship management software, to simplify lead generation and client relationship management. But how can you choose the finest CRM when there are so many alternatives available?
CRM for real estate agents makes it simple to manage client connections, maintain property data, and arrange leads so that agents can close more sales.
In order to help you match features to your challenges and evaluate various CRMs for business needs, we’ve put together a list of the top 5 commercial real estate CRMs currently on the market. To make an informed choice for your business, consider all relevant considerations, including key features, price, and additional costs. How to Use CRM for Real Estate is covered in a related article, CRM Real Estate Meaning.
What Constitutes Good CRM for CRE?
Software designed to track and govern your contacts with potential customers, clients, and renters is called customer relationship management (CRM) software. A strong CRM is a technology that streamlines and improves the process of communicating with important individuals in your business, as opposed to a cluttered calendar or a poorly organized spreadsheet. CRM for Real Estate: Benefits, Features, and Review of the Top 10 CRMs is a related article.
Having the top commercial real estate CRM in place has a number of benefits for commercial real estate businesses, including:
- Pipeline management – Using a reliable CRM will ensure that you follow up on deals as soon as they are made accessible. There won’t be any more missed calls, lost leases, or lost prospects as a result of an office employee forgetting to call them.
- Better Collaboration – Having a strong CRM in place enables your personnel to work together more productively, which is crucial if they don’t frequently share an office.
- Accountability – It’s simple to monitor and control how your team is managing prospects when there is a single system for which everyone is responsible.
- Back Office Management – A number of the finest CRMs for commercial real estate agents offer back-office management, which reduces the amount of time needed to manage multi-agent compensation schemes, issue customized invoices, and make payment requests.
- Scalability and adaptability – A CRM commercial real estate software enables customization, making it possible to use it to handle certain company demands as they appear. Additionally, the system has to be scalable so you can manage expanding data volumes as your business expands and include third-party solutions for more functionality.
With the help of a reliable commercial real estate marketing tool, you can manage your data, save time, and make sure you follow up with prospects as required. Better communication and responsibility will have the most impact on your company.
Things to Take Into Account When Selecting a CRM for Commercial Real Estate
The real estate industry has many CRMs that are tailored to it. The integration of contact management, scheduling, email campaigns, report generation, and client cooperation. Everything is available online and can be shared, so clients and employees may get the help they need right now. With a strong CRM, you can easily manage leads, track and evaluate marketing operations, and deliver pertinent and helpful information as needed.
In reality, this kind of CRM for commercial real estate may provide us so much that it could be a bit daunting to choose the best package for your requirements. Because there are so many alternatives, having a list of essentials might help you decide. [Related article: TOP 10 CRM for Real Estate Agents: Best Real Estate Lead Generation CRM Software.]
1. cross-platform compatibility
The work of a broker does not always need sitting at a desk, so look for solutions that you can carry with you and that sync with all of your devices. Never even consider purchasing a product that won’t function on any device, whether a PC, tablet, or phone.
2. No downloads, setup, etc.
The tool is something you want to use, not maintain. Save yourself the hassle of having to install apps and then maintain your computer’s many updates. Your commercial real estate CRM software may (and should) be stored (and maintained) somewhere else than your hard drive now that cloud computing is an option.
3. Data integration and analytical reporting
Look for technologies that enable you to swiftly produce understandable reports. They should review the outcomes after updating the provided information for marketing materials.
4. with no learning curve
The finest systems don’t need any training since they’re so user-friendly and intuitive. Take any possible system for a thorough test drive without any supervision. Check everything to see whether it makes sense without spending time and money on training.
5. Possibility of working together
A platform that enables collaboration and document sharing with partners, clients, and team members is crucial in CRE since maintaining relationships and promoting communication are crucial parts of CRM.
6. management of opportunities and leads
Developing contact lists and networks, tracking transaction progress, and effectively categorizing prospects are all made possible by good commercial real estate CRM software. In order to separate your vast contact list into smaller, more targeted groups, look for solutions like grouping. This gets more crucial as your lists get longer.
7. electronic marketing
You should be able to put marketing on autopilot by using the leading commercial real estate software and solutions, such as drip email campaigns. By doing this, you may increase efficiency while putting less effort into daily marketing.
8. Workflow control
You may avoid becoming overburdened and maintain your ability to adhere to your obligations by using an integrated application to organize your days. It guarantees that nothing slips through the gaps and that your schedule is reasonable.
9. Create a property inventory system.
It’s crucial to be able to find out all you need to know about the houses you’re interested in. You’ll be able to speed up deal-making and find previously untapped possibilities by creating a link between your contacts and properties.
10. incorporating tools
Good CRE CRM software creates your virtual headquarters. You will record everything pertaining to your business there. There isn’t one system that can manage everything, though. A few of the crucial add-ons that integrate flawlessly with Clientlook to improve your abilities without spreading your task are Buildout, Mailchimp, and Realtors Property Resource.
Most effective CRM for commercial real estate brokers
1. The best for listing management and reports is ClientLook.
For commercial real estate brokers and investors looking for an easy method to manage their leads and contacts, ClientLook is a fantastic choice. You can manage every facet of your commercial real estate firm with ClientLook, including your properties, leads, clients, and transactions. ClientLook has sections for every part of the company and commercial real estate database management, enabling for optimal business administration efficiency across the board.
Various additional CRE products and services can be utilized in combination with the application. The database may be combined with RPR, Buildout, Google, TheAnalyst PRO, and MailChimp, among others.
Key Elements
- Hire a virtual assistant to help you with data entry, lead generation, and email marketing.
- Discount for new brokers: A four-month trial is offered to new brokers (proof necessary).
- Integrations: You may design campaigns using TheAnalyst PRO and MailChimp.
- Comp management: Keep track of and store sale and lease comparables in a single database.
What’s Fantastic
- a thorough database for commercial real estate.
- Use a virtual assistant to update listings on all platforms.
- Pricing is determined by the number of users rather than features.
What’s Absent
- There are few options for integration.
- No tools exist for managing operations.
- It has few marketing features.
Pricing
- Monthly cost per user: $89 annually
- Monthly: $129 for each user, each month
- Free commercial real estate CRM for new brokers for the first four months, then $99 per user per month.
- Trial offer: 10 days
Reviews
The average rating for ClientLook reviews is 4.7 out of 5 stars, which is excellent. Numerous users commended the CRM’s ability to track listings, current property operations, and pipeline visibility. Several customers claimed that having access to the virtual battle room interface made communicating with clients much easier.
Other clients found data entering to be time-consuming and disapproved of the sophisticated filtering options. Although the virtual assistant can help with data entry, one user reported that getting others to provide their contact information for input was equally as challenging and that they preferred to do it themselves. Additionally, there aren’t many marketing features.
2. The best for Small Teams Seeking an Affordable or Free Option is Apptivo
One of the top commercial real estate CRMs available, Apptivo offers fantastic customization options and customer support.
By letting you personalize your homepage depending on your agenda and timetable, the program makes time management and work delegation simpler. The order in which completed, upcoming, and overdue tasks show in your task view is also editable.
Additionally, Apptivo offers 24/7 assistance, which is excellent for speedy problem-solving and troubleshooting. This CRM is quite affordable, with monthly fees starting at only $8. Apptivo CRM has a lot of benefits, but it lacks the extensive integration options that the majority of the other CRM databases on our list offer.
Key Elements
- The automation of email, contact management, and tasks is complete.
- Reporting: Each subscription plan comes with a minimum of five unique reports and charts.
- Apptivo applications: These specialized applications, which are owned by the company, help with the administration of leads, contacts, and opportunities.
- Email and live chat are both accessible 24/7 for customer assistance.
What’s Fantastic
- It’s a good deal when compared to other CRM services.
- Customer care is offered round-the-clock by phone, live chat, and email.
- There are already built-in contract management tools for creating and approving contracts.
What’s Absent
- The first concept lacks any integration features.
- Navigating the website might be challenging, especially at first.
- The dashboard can only be slightly changed.
Pricing
- Free-for-life Apptivo Starter: One user
- Simple: $8 for each user, every month
- $12 per user, per month, for premium
- Maximum: $20 per month, per user
- Call for information, business
- The free trial period for most premium programs is 30 days.
Reviews
In Apptivo reviews, users give the software an overall rating of 4.4 out of 5. Many customers said that the tool assisted them in expanding their commercial real estate businesses and getting rid of their antiquated and inefficient CRMs. After the system was upgraded, other users complained about a variety of bugs as well as a lack of customisation possibilities.
3. The best platform for large agencies seeking an all-in-one solution
Chime was developed especially for small to medium-sized commercial and residential real estate firms, and it is used to track and improve lead-generation processes as well as manage commercial real estate customers.
In addition to leveraging intent targeting, digital ad strategy optimization, and intuitive keyword optimization, Chime CRM also uses AI-assisted advertising, which you can utilize to develop branding commercials and boost lead generation.
The website’s AI advertising engine automatically gathers and analyzes your data, putting your company’s most effective tactics to the test. Additionally, Chime CRM offers its users access to a personalized Internet Data Exchange website (IDX), which your clients may use to browse industrial properties and send enquiries via IDX’s live chat.
Key Elements
- Use power dialer tools to conduct outbound calls on your behalf automatically.
- Based on artificial intelligence (AI), features for lead management, lead scoring, insights, and analytics.
- Create IDX websites with current real estate listings.
- The lead, transaction, and website management features are supported by the mobile application.
- Tools created especially for team management include built-in text, phone, and email communication, automated lead routing, and an open lead pond that keeps unassigned leads available for agents to claim.
What’s Fantastic
- Commercial real estate broker software that combines sales, marketing, and transaction management
- Utilizing cutting-edge lead management technologies, lead insight, and analysis
- Resources on Chime’s broker website for creating an agency webpage
What’s Absent
- Expensive may be out of reach for smaller real estate firms.
- The only time customer support is open is during regular business hours.
- Features for website design are only available in the most costly plan.
Pricing
- Growth: $499 monthly plus $500 for setup, up to 3 people
- Team: for up to 15 people, $899 per month plus $1,000 for setup
- Package for Team Leads: $1,549 per month
- Broker: Personalized costing
Reviews
In customer reviews, Chime has received a 4.3 out of 5 rating for setup and usability. Professionals in the real estate industry also think that the platform leverages phone calls, emails, and texts to build leads and increase income. Goal and analytics reporting helped customers allocate money more effectively and keep track of their spending, which increased their return on investment.
Some clients expressed dissatisfaction about the unresponsiveness or inconvertibility of the leads they got. Some people claimed that the platform was too expensive and that it was difficult for them to fit it into their budget.
4. Best for Customized Mass Email Marketing Campaigns: Freshsales
Because of its numerous features and approachable customer support, Freshsales is the ideal software for commercial real estate brokerage. Particularly noteworthy is Freddy AI, which offers sharp insights to support you in making the right decisions with your clients. Additionally, it offers modules and reports that you may tailor expressly for deals involving commercial real estate. Freshsales provides a platform that is free forever as well as a 21-day trial, both of which come with round-the-clock support.
Key Elements
- Freddy AI is a feature that uses AI to collect, score, and rank leads.
- Directly from the CRM, place calls, send emails, or start conversations with clients.
- Features that can be customized: Modify modules, reports, and other features to meet the unique needs of your business.
- All levels have access to customer assistance via phone, email, or chat twenty-four hours a day.
What’s Fantastic
- Utilizing the dashboard is easy.
- Drag-and-drop functionality makes email personalization simple.
- There is an unlimited number of users’ free options accessible.
What’s Absent
- Plans can be expensive, and certain components are add-on extras that need additional payment.
- Applications for productivity have few integrations.
- Data import is difficult for users.
Pricing
- Unlimited users are supported in the free version.
- $15 per user, per month, growth
- Pro: $39 per month, per user
- Enterprise: $69 for each monthly user
- 21-day free trial
Reviews
Freshsales has received 4.6 out of 5 stars in reviews, which is usually favorable. When it comes to managing client communication and contact information as well as integrating client insights from other platforms like LinkedIn and email, users found it to be straightforward to learn and put into practice. The automatic task reminders and notification systems that keep users updated on client interactions prior to, during, and following a transaction are also well-liked.
Less happy Freshsales reviews claim that the customer service was subpar and that the support staff should have responded more quickly. Additionally, they thought that the system lacked connectors and that it was challenging to submit spreadsheet data for data imports.
5. Best for Teams Doing a Lot of Direct Sales Calling Is LionDesk
Another top CRE CRM, LionDesk, was developed especially for the real estate sector, including residential and commercial, in contrast to Freshsales, which depends on modification to accommodate particular business types. It contains unique phone calling features that let businesses make a lot of calls in a short period of time. One of these options is click-to-call, which lets users place outbound calls with a single click as opposed to cautiously dialing phone digits.
Another calling feature is the power dialer, which offers more sophisticated dialing options including call recording, the ability to alter the caller ID display, automatic call tracking, and the capacity to simultaneously call up to three lines. The option of creating an outgoing call queue is also available. This is especially useful for commercial real estate marketers who obtain leads by making cold calls to landlords and owners or conversing with them on the phone.
Key Elements
- For the purpose of creating advertisements, the LionDesk platform includes a Facebook Ad Portal.
- Using transaction management software, locating properties, and completing transactions
- Leads may be imported from other websites like Realtor.com, Trulia, and Zillow.
- Utilizing drip campaign tools, make automated phone calls and SMS messages.
- Click-to-call features enable for faster dialing, fewer mistakes, and call tracking for both inbound and outgoing calls.
What’s Fantastic
- Features for sophisticated call handling and administration
- Lead import functionality is offered through integrations with real estate websites.
- Listings of existing Facebook Ads audience segments
- It has never been simpler to design digital and printed mail marketing and advertising assets.
What’s Absent
- Customer care is crucial. You can speak with them only during regular business hours.
- There is a learning curve involved in navigating the UI.
- There are no built-in project management tools.
Pricing
- Beginning: $21 per month
- Pro: $42 monthly
- Exceptional: $83 monthly
- 30-day free trial
Reviews
LionDesk receives an average rating of 4.1 out of 5, with reviewers applauding the program’s lead tracking, email drip campaigns, and third-party connections. For easier follow-up and communication, commercial real estate agents who receive leads from Zillow, Trulia, and Realtor.com benefit from having all of their leads synchronized to a single central piece of software.
Consider Freshsales as a top option as the LionDesk UI has a challenging learning curve. The development of email campaigns is one of numerous aspects that can be edited using drag-and-drop, and Freshsales maintains the number of buttons on its dashboard to a minimum to prevent user overload.
Conclusion
Our list of the top CRM for commercial real estate brokers includes both general-purpose CRM programs and solutions tailored specifically to the industry. You’ll have a strong set of skills for data organizing and process automation with an industry-neutral CRM. On the other hand, an industry-specific CRM will include additional specialized features in addition to a handful of essential generic CRM functions. Finally, what your commercial real estate organization needs most in order to succeed will select the finest CRM for you.
Still unsure about which CRM to select? Try out our comparison tool for free.